Buying experiences shaped by data.
I’m Teddy Noun, a product designer at Best Buy, where I lead this work across some of retail’s highest-traffic flows. I combine data-backed decision making, systems thinking, and AI-powered workflows to move efficiently from discovery to handoff.
Selected work
Defining the future of checkout
After a redesign failed its A/B test, I led the discovery that uncovered why and aligned three teams on a new data-backed direction.
View case study
Building the future of checkout
Designing the one-page checkout end to end, and protecting the direction through complexity, constraints, and experimentation.
View case studyRecognition
2024 Baymard UX Award, Top 1% in Cart & Checkout
Best Buy’s app cart and checkout ranked in the top 1% by the Baymard Institute, one of the most respected UX research organizations. Work I was part of as a designer on the team.
“Teddy Noun led fearlessly on a complex, ambiguous Marketplace initiative, full of learning, adapting, and trusted partnership. The team delivered.”
“Teddy Noun crafted scalable, elegant design solutions and influenced alignment at the executive level. His ability to connect design decisions to user needs and measurable business outcomes is evident in every interaction.”
“Teddy Noun came in deeply prepared with A/B test insights and behavioral analytics, and made complex topics easy to digest. What stood out was his analytical rigor, curiosity, and customer-first mindset.”
“Teddy Noun represents the best of the best of the ideal triad collaboration practices. He shows up with expertise, curiosity, and a partnership-first mindset, and elevates the work for all of us.”
About
I’m a product designer based in Minnesota, focused on systems thinking and evidence-driven design. I care about tying design decisions to real customer behavior, business outcomes, and measurable results.
I came to design from portfolio management, and that analytical instinct still shapes how I work: I trust data over opinion, and I’m drawn to making complex systems feel simple.
Get in touch
Let’s work together.
I’m always glad to talk commerce, checkout, and evidence-driven design. Whether you’re building something in the space or just want to trade notes, feel free to reach out.